Copy of Toyota Marketing Mix by meldeen Pratiwi on Prezi

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Toyota Corolla Compact IV

Copy of Toyota Marketing Mix

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of Copy of Toyota Marketing Mix

vs Honda Place Product Promotion TOYOTA TOYOTA uses going rate in which the company charges price to competitors for its products.

to customer’s perception, Toyota affordable prices within quality which gives reason as to why Toyota has a large loyalty

Toyota is flexible to the in markets and consumers which its selling prices Toyota Retailer and Agent to distribute product efficiently.

Toyota’s and marketing work is divided four distribution channels: (mostly high-end, large Toyopet (medium size), Corolla(compact), and Netz Toyota Overall

Toyota Corolla however first operates in an called Toyota Auto in Japan. Now Toyota Corolla can be throughout numerous number of all over the world Toyota focuses on eliminating wastage to costs that the products can be charged at an affordable level for The Toyota has been achieving name since 1970 in

The most famous model was in 1976, 1978,1986.

Toyota benefit before the production of corolla brand which in a large customer loyalty. Toyota production begins, spare parts services has Toyota’s brand awareness giving them additional against competitors.

Each product provides features what features youre about), assurance and upgraded in an attempt to achieve customer by providing distinct features. Mix Resources Toyota operates currently operating in 23 countries: Australia, Canada, Indonesia, South Africa, Turkey, the Kingdom, the United States, Brazil, and more recently India, Argentina, Czech Mexico, Malaysia, Thailand, Vietnam, Venezuela, the Philippines, and Introduction Sakichi Toyoda Toyoda Model G Automatic in the year of 1924. Following in 1933 Automobile department is of Automatic Loom Works, Which led to the development of the company Toyota Motor Co. Ltd. was established in 1937.

Throughout the the company has been able to achievements and prizes and is known to products of great quality.

The company has also integrated a with other automobile such as Hino Motors and Daihatsu Motor Co. Ltd.

Now the has branched out to many countries as the USA, France and China. is now one of the best commercial car distributors in the ranging from Petrol and Hybrid Cars. Conclusion every changing competitive it is recommended that Toyota its marketing mix in order to stay Specifically the product aspect to up with the changes in the trends and of the potential customers in today’s

Course of actions needed would remedy any shortcomings be intensive market research primary and secondary to keep up market changes. (primary is designed and conducted, secondary is second hand data) The chain management of Toyota is in producing the right quantity of according to demand as well as the products in a cost and time manners.

Toyota’s distribution is across the country through its network and retail outlets. develops the idea- send to the factory to be produced- send in different dealership network will be placed in different outlets or car showrooms. This is developed for family and company

Families require safety, quality but within affordable Toyota provides these in their car models.

For company usually companies require and consistency, so that vehicles can be without having to replace it to minimize cost.

Quality becomes Toyota’s unique point which becomes competitive edge. The characteristic of the segment consumer is niche niche marketing is a subset of the in which a specific product is

Assure that the engine is safe

Quality full services or restoration, including custom body work and

Timely completion of the work on cars.

Close attention to and commitment to quality.

Costs are to an affordable level in the target

Toyota Corolla Compact IV

Environmental concerns to reassure all stakeholders are ethically treated. The of logo are used to differentiate products from competitors.

the development of technology, Toyota the use of e-commerce marketing to promote its

Above the line promotion as billboards, celebrity endorsement athlete) and tv commercials have used by Toyota. Below the promotion such as public (getting good coverage media without directly for it) and also e-commerce marketing been used.

The aim of having is to inform, remind and persuade about the products, as well as a desire for customers to actually the product. Toyota Corolla current price is USD $25,646 and City (AT) current is USD $26,569. Thus it can be deduced Toyota charges price at a price than Honda.

charges relatively the same in regions.

Price enables to have an opinion on the products’ In this case, Toyota’s awareness has enabled audiences to that Toyota offers quality products, regardless of its price in comparison to Honda. unaware of Toyota’s brand might perceive Honda to better quality than due to its relatively higher price.

pricing objectives is to make by using the strategy of allowing payments under low interest for This way, customers can pay in but with relatively small which attracts customers to buy the product Toyota. Toyota: Accessories. Toyota Australia. n.d. Web. 07 Apr. . would best satisfy the of the consumer if its located in developing and countries where infrastructure is as well as places where is an abundant sources of oil. would indicate that the population and development of the country’s will signal Toyota to its products and satisfy the needs of to transport.

Cars such as are best distributed through and automobile exhibitions in malls or events. Also through car and roadshows, which also its point of sales promotion. of sales: promotion of a product at the where customers buys the The brand is currently being in the right outlets where the consumers are such as developed in UK, USA, Japan and Korea.

has enough channels which about 60 car models, with channel offering only models. This way, dealer can develop deep of all models available for sale, and can an effort to sell all car models to each dealer, rather only the few most profitable Toyota Corolla has a lot of competitors a similar product one of it is Civic

Despite having a similar Toyota Corolla provides style throughout the year it better and better.

What Toyota Corolla and Civic is that Toyota produces hybrid batteries. Toyota and Civic Honda


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