Radical New Toyota Prius in the Pipeline — Motor Trend

19 Июн 2015 | Author: | No comments yet »


We Interview a Toyota Engineer In Secret — and Get the Lowdown

been some 15 years Toyota launched the first with the tag line Just in for the 21st century. While commonplace now, back the Prius was at the cutting edge of the revolution. Toyota followed up a parade of hybrids, expanding the use of its tech to its luxury Lexus as well as building a brand the Prius.

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with nearly every pinching some of the hybrid Toyota looks to be planning a different approach for the next as we recently learned from an source close to Toyota in exclusive interview. Here’s our source said is in store for the Prius. Q: When can we expect the Prius?

A: It was originally scheduled for a late launch, but the global financial delayed our advanced development of the so it’s now due around spring

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Q: Considering most of today’s cars just 3 years to develop the product planning stage to that sounds like an long gestation period. up?

A: We started with development of the THS (Toyota’s Hybrid Synergy system. As you know, the present went on sale in 2009 a model life of 6 years. So you say that our RD of the new car is not that far behind. the all-new THS system was being separate from the next in a totally different department. means that we can’t on the Prius until the new THS system is Q: You are saying that the specifications of the new THS just been finalized and the new Prius is well underway?

A: Yes, I suppose you could say It’s just that, there are various complications. You a number of basic THS patents expire in 2013. That’s not to say some other carmaker can up the ball immediately and get to where we Conversely, when we launch the new THS we will once again ahead of the competition.

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Q: So the next Prius will be the model to employ the all-new THS

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A: As it turns out, a couple of new models will be launched in but the Prius will most be the first as it is nearing completion

Q: That’s what we’d to hear. Can you please explain the concept in more detail?

A: it plainly, the concept is this: back to the basics of the original The current model is selling (in the U.S. and Japan at least) to the eco-boom and high gas prices. But we launched the original model the catch-cry of just in time for the century, our main sales was being ahead of the curve and the most advanced technology. We able to do what no other could do — mass-produce the first hybrid. But today, and Honda as well as many brands also have so it’s not rare anymore. are selling like hotcakes, in Japan. Q: Are you saying that the of the Prius that Toyota wanted to build, and the one that is so well today, has lost

A: I wouldn’t say that. If the truth be Prius sales only took off after we launched the generation. If we check out the buyer back then, we saw lots of thinkers in the mix, like types, wealthy businessmen, and with a strong creative Today, however, the vast of customers [in Japan] for the current are senior citizens looking for a priced car with class-leading economy. Our job with the next is to try to regain the interest of customers our second-generation car. Q: So by employing an THS system, you hope to bring customers back to the showroom? you aim for huge sales again the new Prius?

A: THS will be important, but big sales are not our aim. We plan to focus attention on the slightly smaller and Aqua, the model below the [in Japan], while overseas, the Prius will be crucial. In our sales target is roughly the as the current model. But like the two Priuses, the next Prius employ the most advanced we have, and while delivering economy, it will redefine the as we know it. Q: Tell us more.

A: The will change significantly, the radical of which will be the of the hood and waistline. The hood will drop in height by at 90 mm [3.5 inches] and it will its characteristic wedge shape. The will retreat backwards the roof line will be forward by around 500 mm [19.5 with two aims: 1) to improve and 2) to improve the overall look. Q: And to that effect, the THS unit be downsized considerably.

A: Yes, that’s right. But significant revisions were possible thanks to an all-new as well.

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