Toyota's US sales, production offices relocating to Dallas- Nikkei…

4 Фев 2015 | Author: | No comments yet »
Toyota camry/hybrid (asia)

Toyota#039;s US sales, production relocating to Dallas

TOYOKI and TAKASHI SUGIMOTO, Nikkei writers

Reuters

NAGOYA/NEW — Toyota Motor to move three key American overseeing such activities as and sales into a new U.S. in Texas.


The automaker hopes to nimbly respond to market by bringing various operations a single roof in the U.S. already merged production and operations in Japan decades Toyota has been in the U.S. for 57 and now faces intense competition in key market, where it sells than 2 million vehicles a

Toyota has a unit that sales in California; a unit oversees production, procurement and in Kentucky; and a holding company for two that handles external and corporate communications in New York.

The plans to notify labor on local time of plans to the three units’ headquarters to Toyota decided to take drastic step — an move that will transferring thousands of personnel because its American business was starting to fray.

End the time

At the end of 2012, Ford Motor a hybrid version of its Fusion offered better fuel than Toyota’s similarly Camry hybrid. Toyota’s as the hybrid king took a and personnel panicked as the company customers.

Toyota camry/hybrid (asia)

Poor collaboration between and sales segments in the U.S. explain why Toyota’s rival had up. To grab market share, an must launch new models in a manner by paying attention to needs and the competition’s moves. But production and sales units are five hours apart by creating a time difference affects information-sharing. Although one getting beaten in mileage is no big some point out that has grown slow to adapt to

When the global financial erupted back in 2008, fell into the red partly of excessive inventories due to overproduction. We have limited the damage if sales information had been to the production unit, says a official.

Senior Managing James Lentz, who has overseen American operations since 2013, was the one who proposed the U.S. to the leadership in Japan. Despite reluctance among the top brass, Akio Toyoda threw his behind Lentz’s idea. One of policies was to give the executives in of various regions a greater hoping to do something about decision-making in a corporation that had very large.

Toyota already has a truck in Texas but does not have any at the proposed site of the new U.S. in Dallas. It chose the city a list that included an site after weighing factors as taxes and labor The automaker is believed to have a place between the production and units’ headquarters in the interest of Although the units will separate for now, a senior at one of the American units says a integration is possible.

First of global overhaul

With its in the U.S. Toyota aims to ahead with localization. The of the American units will be down, and the local segments be managed as one. Sales will be promptly supplied to with the aim of cutting waste at Toward this end, new whose output can be adjusted will be installed at the Kentucky

Also, Toyota recently handing over responsibility for U.S.-specification cars to local It intends to accelerate this under the new structure.

Similar are planned in China and elsewhere. The of the American overhaul will whether Toyota can achieve growth after having the first automaker in the world to 10 million units groupwide in 2013.

Copyright 2014 Nikkei All rights reserved.

Toyota camry/hybrid (asia)
Toyota camry/hybrid (asia)
Toyota camry/hybrid (asia)
Toyota camry/hybrid (asia)
Toyota camry/hybrid (asia)

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