Ford and James Franco Try Pre-Game Play on Super Bowl Sunday | Special…

14 Фев 2015 | Author: | No comments yet »
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Actor to Appear in Ad After Bowl Coin Toss but Kickoff

Ford Motor Co. is to get out ahead of rival automakers on Bowl Sunday with a featuring actor James that will break the coin toss but before the

James Franco in ‘Pineapple

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After Ford’s pregame runs and the game begins, such as General Motors Chevrolet, Toyota, Audi, and Kia will run more expensive spots.

It’s a calculated by Ford. On the one hand, buying in the spot saves money for the auto-maker. Commercials between the the coin toss and kickoff $3 million to $3.5 million, Adam Komack, chief officer of MediaCom. Another executive who declined to be named spots in that window as low as $2.5 million. That’s to an average price of $4 million for ads kickoff to the final whistle.

And most of the audience will be on the by the coin toss and ready to go. last year’s game 75 people were tuned in at p.m. ahead of the kickoff. The averaged 108.7 million so that slot between toss and kick-off has about 30% viewers than in-game Getting in front of that for perhaps $2.5 million almost 40% less than an spot — seems to good sense.

It’s a strategy, Mr. Komack said. We clients who’ve discussed strategy as well. It’s a way to buy the game without paying the full boat. There’s overtime spots if the game into overtime. There are who are not committed to the game, but have up to run spots [during overtime]. would get a discount on that as So there’s a couple of different you can use to get as close to the game as possible without paying full

On the other hand, Ford be accused of cheaping out — and a mano-a-mano ad contest with its City competitors: GM and Chrysler.

GM, for will air two 60-second spots in the quarter from Leo Burnett. said Tim Mahoney, global CMO for One spot will tout the pickup truck. He declined to on what model will in the other spot, but it’s to be the new Silverado High Country: answer to GMC’s more Sierra Denali.

The secrecy surrounding Chrysler’s Bowl plans is Madison version of the Manhattan Project. But is almost certainly returning to the Big after turning the Super into its own ad showcase in recent with critically-acclaimed commercials Clint Eastwood and Eminem. declined to comment.

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Ford to comment on which models Mr. will be pitching. But an educated would say either the new F-150 truck (America’s best-selling or the Mustang pony car, is celebrating its 50th anniversary.

the recent North American Auto Show in Detroit, unveiled a new, aluminum F-150 that’s 700 pounds than its predecessor. James Ford’s exec VP of global bragged about the prominent placement of the new Mustang in Aaron upcoming street racing Need for Speed.

Ford has a long relationship Fox, sponsoring the country’s NFL pregame show and signing up as one of the advertisers for the new Fox Sports 1 cable

So it was a natural for Ford to capitalize on connection during a year Fox is broadcasting the first New York Super Bowl, according to LaNeve, president of Hudson and chief operating officer of Team Ford.

We’ve had a position over the years on NFL Sunday,’ said Mr. LaNeve at the News World Congress in We are a sponsor of the pre-kick show. going to use that sponsorship in a unique way to further the Ford — and get our message out.

As usual, this year’s Bowl is shaping up to be another Bowl.

Besides Chevy probably. Chrysler, other advertisers in the game include: Toyota, which will the Muppets in a spot for its new Highlander; which will use Big Bang star Johnny Galecki to the new Elantra; Kia, which have actor Laurence reprise his Morpheus character The Matrix; and Jaguar, which feature Ben Kingsley, Tom Hiddleston and Strong as a trio of British in its first Super Bowl Mercedes, Nissan and Infiniti are pass on the game this

The Ford division’s full-year rose 2% in 2013, according to the News Data Center. The continued its reign as the country’s car or truck. Ford sold F-150’s in 2013, far outpacing Silverado (480,414) and third-place Camry (408,484).

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Toyota Camry Prominent
Toyota Camry Prominent
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Toyota Camry Prominent

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