Toyota begins production of Auris Hybrid in UK

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Toyota begins production of Hybrid in UK

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Toyota Manufacturing held a line-off as production of the Auris Hybrid off in the UK. Toyota plans to produce Auris Hybrids annually, it the first European-made, mass-produced ever. Sales of the Auris will begin on July 1st and anticipates that the vehicle be sold in 32 countries throughout

The Auris Hybrid will at a base price of $27,000 U.S. at the current exchange and top out at $29,600. If you’re wondering an Auris hybrid is, imagine a Corolla packed with a powertrain. Since the Auris the same Hybrid Synergy powertrain found in the latest the Auris Hybrid can run on battery alone for up to 1.2 miles, although its speed is limited to just 30 per hour. In addition, the Auris manages 61.9 miles per (U.S.) on the European driving while emitting just 89 per kilometer of CO2.

Though the Auris is only in Europe, we can’t help but if its less conspicuous packaging help to further Toyota’s dominance here in the U.S.


[Source: Toyota]

PRESS

Line-off Ceremony for ‘Auris Held at U.K. Plant

United Kingdom, June 28, Motor Corporation (TMC) that Toyota Motor (UK) Ltd. (TMUK), vehicle manufacturing company in the Kingdom, held a line-off today to mark the start of of the Auris Hybrid, the first vehicle mass produced in TMUK is to produce 30,000 Hybrids annually, with of the vehicle beginning on July 1. call for the vehicle to be sold in 32 countries.

U.K. Secretary of State for Innovation and Skills Vincent Toyota Motor Europe President Didier Leroy; TME Vice President Hiroyuki and TMUK President Katsunori attended the ceremony. At the ceremony, said that he was extremely to announce the start of production of first mass-produced hybrid He said that this was brought about thanks to years of understanding and cooperation the local people as well as the efforts of TMUK’s employees.

TMUK, established in 1992, cumulative production of 3 million this year on June 7.

TMC business around the world on its founding philosophy of contributing to through the manufacture of automobiles. TMC Europe as a market where it can its technologies, and plans to build on its and originality by steadily shifting its to hybrid vehicles-one of the company’s strengths.

TMC aims to continue its efforts to affordable, high-quality, safe to produce more environmentally cars; and to carefully study needs by region while providing products that satisfy customer needs.

of TMUK:

Company name Motor Manufacturing (UK)

President Katsunori Kojima

December 1989

Start of December 1992

Products Auris, Auris Hybrid (1.6 L, 1.8 L)

Land area Approx. m2

Employees* Approx. 4,000

*As of 1, 2010

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