5 Solid Reasons Why Toyota Could Benefit the Most From This Emerging Market (TM)

1 Мар 2015 | Author: | No comments yet »
Toyota Agya

5 Solid Reasons Why Toyota Benefit the Most From Emerging Market

World’s automaker Toyota ( NYSE: TM ) is trying to find new markets to its cars — with markets like the U.S. and offering limited growth in the long term, the spotlight is on The region offers three big — high population, disposable incomes, and lower rates. China and India are old with the focus now on Southeast countries such as Thailand, and recently, Indonesia.

Indonesia, the Southeast Asian economy, is a favourite auto manufacturing and is expected to be the largest automobile among the Association of Southeast Nations, or ASEAN, by 2019. are five reasons that put in a solid position to benefit this upsurge.

Toyota’s presence in Indonesia back to more than 40 It’s been a top seller in the for a long time, and has more 37% market share. Last Toyota sold 434,000 while its Japanese rival ( NYSE: HMC ) sold just Detroit giant General ( NYSE: GM ). which has been in the country for far longer than has managed to garner just 1% of the market.

Considering the potential by Indonesia, GM and Honda are aggressively in the region. But matching Toyota’s sales volume will not be an task, at least in the near

Source: Toyota


2. Free Trade Agreement

is a member of the ASEAN and has developed market policies with India, Korea, Japan, Australia, New Zealand, as well as member nations. Free agreements with these coupled with low-cost have made Indonesia the spot for export activities.

Thailand sales are slowing due to the political unrest in the country and the giant could opt for a production In such a case, Toyota easily import Indonesian-made to Thailand to meet demand.

may also export more from Indonesia to Australia and Eastern countries. The company be shutting its Australian plant in in order to cut losses in the region. have a weakness for Toyota any increasing demand can be fulfilled by cars from Indonesia. 70% of total Australian production is shipped to the Middle East, and orders can be moved to Indonesia the Oz plant closes.

3. Low car ownership and growing disposable

The world’s fourth most populous has a dismal car ownership rate just 45 in 1000 own a car. The news is that Indonesia’s GDP is and disposable income is going up. disposable income means the populace will have money to spend on things new cars.

Auto sales in grew 10.2% year year to 1.22 million units in Analysts expect the industry to more than 1.3 million this year and more 2 million by 2018. Toyota is heavily in the region to expand its capacity and likely will be in a to meet that growing

4. Growing popularity of eco-friendly

Toyota Agya

Environment-friendly cars a re becoming popular in Indonesia, mainly to get the tax The government initiated a low-cost-green-car past year in order to the production of eco-cars as well as to the country’s dependency on gasoline.

is investing heavily in Indonesia’s revolution. In September, the company out a green car model, the Agya, has become a top seller in Indonesia.

too, introduced its low-cost Satya in November. GM has adopted a approach and may jump on the bandwagon forward.

Toyota Agya: Source:

5. Big markets are levelling

The auto in the U.S. which is Toyota’s market, is levelling as seen in the growth rate on the graph Though Toyota expects car sales to rise by 3% to touch 16 industry-wide in 2014, the rate at sales are increasing is much than previous years. for Toyota cars in the U.S. is to be driven by remodelling and new launches, but it happen at a slower pace.

in the company’s home market also suffer this The Japan Automobile Manufacturers expects auto demand to roughly 9.8%, owing to the in sales tax planned for April, make cars more to own.

Parting thoughts

Toyota Agya
Toyota Agya
Toyota Agya
Toyota Agya
Toyota Agya
Toyota Agya

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