Lexus’ math triumph — Los Angeles Times

27 Фев 2015 | Author: | No comments yet »
Toyota Lexus RX400h (HSD)


A solid V6 + 3 electric motors + 28 mpg + pack = just $50,000? It add up.

Double-ENTRY bookkeeping was invented by the Renaissance mathematician Luca Wow. Now there’s a fascinating sentence.

But I digress.

The point is, bookkeeping, the bedrock of modern is a Western European invention, and beginning to think Japanese look at the books in a fundamentally way from Americans and Europeans. in point: the new Lexus RX 400h, a SUV with a powerful, efficient and complicated gas-electric hybrid that must have obscenely expensive to develop and

Simply put: Is Toyota is the company’s premium brand) this vehicle at a loss, is, at less than what it to build? When it reaches the in mid-April, the RX 400h will for $4,000 to $5,000 more a comparably equipped RX 330 upon it is based; figure around As far as I can tell — and I’m to be educated on this point that price premium even cover the cost of the 288-volt nickel-metal hydride packs, never mind the — count ’em three high-efficiency motor/generators, converters, controllers and assorted sets worthy of the innards of a Philippe.

Ask the Lexus execs and they the punch line of an old joke: How do we do it? In fact, according to Mark Lexus’ vice president of the company has already pre-sold of the RX 400h vehicles — half the annual allotment for the U.S. in the first year and the company is trying to figure out how to more production out of the plant in Japan. Meanwhile, Toyota can’t meet demand for the hybrid, which has become talisman of green mojo.

Engineers from rival car companies have assured me, in fits of competitive anguish, there is no way — No way! Toyota could be selling the for a profit, and it stands to reason goes double, or triple, for the RX which uses a more version of Toyota’s Hybrid Drive. For starters, the RX 400h is an vehicle, requiring a 68-horsepower in the rear that, with the of a 6.8:1 reduction gear imparts a juicy 650 pound-feet of to the rear wheels, enough to get the from 0 to 60 mph in 7.3 seconds.

This wouldn’t be the first that Lexus has been of dumping. When the original LS 400 out in 1989 with a sales of around $35,000, most regarded it as a loss-leader priced to the brand’s place in the market. accomplished: Lexus is the bestselling nameplate in the United States.

Toyota Lexus RX400h (HSD)

But is dumping or simply a more form of accounting?

At the National Dealers Assn. convention in New this month, Nissan Executive Carlos Ghosn not Japanese) said hybrids a bad deal for his company because were too expensive to build. is an elementary view of double-entry — all on one page — it makes no sense to lose on your product.

However, General Motors Chairman Robert Lutz has a view of things. Last he said he thought GM had missed the on hybrids: We should have ‘We’ll lose $100 a year on hybrids, but we’ll our advertising budget of $3 billion, it $2.9 billion and treat it as an expense,’ according to the trade Automotive News.

Once one past the galling revelation GM spends $3 billion on advertising and cynical dismissal of hybrid as mere marketing, his comments sensible. In fact, Toyota-Lexus has a warm, green-gooey love of PR because of its hybrid program, though these vehicles only about 0.01% of 7.5-million yearly production some of those are gas-bonging like the Lexus LX470). may well be spreading out the program over many years and different divisions’ budgets, it has the liquidity to do so.

However, in 2005, Toyota build more than Priuses and a combined 60,000 of the RX 400h and Toyota Highlander (by contrast, GM will build hybrid pickups this Next year, the Lexus GS will get a hybrid powertrain, and soon after that one of the luxury division’s products be available as a hybrid variant, the h superscript indicating a low-volume, line, like BMW’s M and AMG.

Toyota Lexus RX400h (HSD)
Toyota Lexus RX400h (HSD)
Toyota Lexus RX400h (HSD)

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