Lexus Art is Motion project creates portraits inspired by driving style

18 Май 2015 | Author: | No comments yet »
Lexus Lexus IS 300h

Lexus Art is Motion project portraits inspired by driving

Art is Motion is installed in a Lexus IS sedan

Many cars been described as works of art the years, but aside from the odd smearing the wheels with and running over canvases, rarely been used to art. Lexus is looking to that with the Art is Motion in one of its IS 300h sedans, which has the ability of painting a portrait of the while they’re behind the

The Lexus IS 300h hybrid is what you’d expect in an luxury car, accented some interesting angles and along with a grille a distinctly pinched look. under the bonnet, its hybrid and handling don’t exactly a reputation for pulse-pounding excitement. The is, how to give it a special something Obviously, the answer is to turn it a rolling computerized art installation.

by the firm of Happiness Brussels, the Art is system measures various parameters, such as speed, and hybrid status, and runs through a computer algorithm to “digital brushstrokes” in real Using a prerecorded image of the as a model, the system uses the of Spanish multi-medium artist Albiac combined with data and random number to build up a portrait of the driver on his driving style. The completed is projected on the “art car’s” view screen and sent to the website for public viewing.

Art is about looking forward the next moment and trying to what is truly valuable, improves our existence, says Vanhaerents, a Belgian entrepreneur and art that is the subject for the above I am intrigued to be a core part of a self-portrait that is digitally by the way I drive the totally new Lexus Art is

The result isn’t a single but more in the form of a series of that can be compared. Each a single subject, but each as the trip varies. If the drive is at low speed, and with lots of being used, then the strokes are precise and the colors the violet end of the spectrum. If the drive is with lots of swift then the strokes are broad and the go for the reds.

Lexus Lexus IS 300h

For me the state of constant flux is a of how life experiences build our our real portraits, says Art is Motion is not a set piece or moment in the public can view its timeline of online and even see art prints the car hanging up in Lexus dealerships. The embodies all my ambitions to create beyond myself.

One question is what turning a car a rolling digital art installation do to its value. Karen Corrigan, CEO of Brussels says, Art is Motion is a piece of work and it will be to see whether this IS 300h appreciates in value because in a portrait it contains a myriad of artworks by Sergio Albiac.

Art is is strictly a one-off art installation, but it make an intriguing optional

The video below introduces Art is

Lexus Lexus IS 300h
Lexus Lexus IS 300h


Lexus Lexus IS 300h

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