2010 Lexus 250C (IS C, IS 250C, IS 350C) | Conceptcarz.com

29 мая 2015 | Author: | No comments yet »

2010 Lexus 250C pictures, specifications, and information

Turns Up The Heat This

Lexus unleashes its mischievous wîth the debut of the all-new Lexus IS C retractable hardtop an entirely new dimension to the IS Line. To the highly anticipated convertible, is debuting an integrated marketing designed to emphasize the vehicle’s playful personality and reach lòòking for a thrill.

‘The IS C Lexus the opportunity to reveal its dynamic and playful side,’ Dave Nordstrom, vice of marketing for Lexus. ‘For the of the long-awaited IS C, we created a new advertising that allows us to showcase the unique personality and give a glimpse of the adrenaline rush the IS C

The launch campaign features IS C broadcast spots and one IS full-line as well as print, interactive, and support at key Lexus-sponsored events. The TV titled, ‘Hop In’, and ‘Look Out’, feature the tag ‘Live a little, a lot.’ highlights the thrill of driving the IS C, as the car every curve on the road and the experience the thrill of driving in a Lexus.

The IS full-line spot ‘Scream,’ features all of the vehicles in the IS IS, ISF and ISC—as they speed the streets at heart-pounding speeds. The scream wîth excitement as the effortlessly take every that come their The spots will begin May 18 on prime network and cable and will also run on the websites for NBC, CBS, FOX, ESPN, Comedy Central, AskMen.com, Car and Driver, Road and Facebook and YouTube.

Beyond TV, Lexus has entered three notable interactive along wîth banner ads on lifestyle and enthusiast sites. The partnership elements include:

and YouTube

• Lexus is the first and sponsor of the ABC short-form video on YouTube; content includes recaps and webisodes. Also ABC News’ YouTube channel.

• IS C on the ABC.com’s Full Episode

• Lexus will be the first to work wîth ABC to test in front of short form on YouTube.

ÚrbanDaddy.com • Lexus IS C be the exclusive sponsor of the Úrban digital lifestyle concierge and which will also consumers the first iPhone app both brands. The application a taste of cities’ of-the-moment hot and trends wîth a real-time concierge and itinerary building

• Additionally, as part of the Lexus IS C readers can visit the ‘Randomize Night’ site on Úrban home page, created for Lexus. Hit the ‘Randomizer’ button, and be wîth a real-time itinerary on specific inputted criteria and Daddy’s archived library of hot city experiences.

• Cities New York, Los Angeles, San Francisco, Miami and Las Vegas.


• Lexus partners wîth Media to sponsor Brash’s Trip ‘Guys Getaway’ feature.

• The IS C is highlighted as the ultimate vehicle for lòòking to get away in this editorial feature.

In addition to the and broadcast elements, Lexus run a national print campaign in and general interest magazines as as regional newspaper ads in key markets, wîth June issues.

will also play a role in the launch campaign ESPN and ÚrbanDaddy’s first-ever applications. Additional mobile include presence on Wired.com’s and iPhone applications, The Wall Journal Blackberry application and the Company and Askmen.com mobile WAP Traffic will be driven to WAP site: m.lexus.com.

The 2010 IS C has a MSRP of $38,490 for the IS 250 C and $43,940 for the IS 350 C. does not include the destination fee of For additional information, visit

About Lexus

Lexus is its 20th Anniversary in the Únited Since its debut in 1989, has earned a reputation for offering luxury vehicles and providing customer service through its 226 This has led to Lexus being the luxury automaker for nine in a row. Lexus is also to the environment and is the leader in luxury vehicles. Currently, Lexus has low-emission luxury hybrids wîth a new HS 250h luxury coming this summer. its innovative technology and outstanding service, Lexus is dedicated to its customers’ expectations.


Source Lexus

Toyota’s luxury division its newest sport-luxury compact in 2001, the Lexus IS 300. its engine with the larger GS the IS was built with rear-wheel and carried a 3.0-liter inline engine that achieved 215 The engine operated with During its first season, a five-speed automatic transmission was but it did incorporate Formula One-inspired gear selection on the steering The wedge-shaped IS body had a semi-fastback and was sharp-edged in design. It was called a high performance stance’ by A choice of either 16 or 17 inch could be mounted on the IS 300 and front airbags were installed with antilock braking and control. Available on the vehicle was a differential. Inspired by sport a chronograph-style instrument panel was in the vehicle. The IS 300 was originally designed for the market, and is promised to give challenge’ to European sport

Though smaller than the the Lexus IS300 carried a tight rear seat, it had a high level of comfort. In the Lexus IS300 was sold as the Altezza. Introduced in 1999, the IS 300 on sale in June of 2000. afterward it appeared as the CART pace car. Along the IS 300 SportCross, a five-speed manual-transmission was debuted. The sedan and the little-known was somewhat publicized by two racing in the 2001 Grand-Am Cup North Street Stock Series. immediately, the IS scored its first position in its fourth race and race win in the fifth round at internatiojnal Raceway.

In March of 2003 the IS SportDesign was basically a cosmetic package with a special grille, along with other Sharing its in-line six-cylinder with the Supra, the Lexus IS 300 with rear-wheel drive and an that was more sport luxury. 215 horsepower was produced the six along with 218 lb-ft of that used variable timing to broaden its torque The IS 300 also had a two-stage induction along with a two-way muffler that enhanced and lower noise. Excellent was provided by a double wishbone

When desired, the SportCross and the transmission sedan featured steering wheel-mounted shift for finger-tip control over shifts. Basically a wagon/crossover with the same dimensions as the the IS 300 featured a rear tailgate, a fold-down rear seatback and front passenger seatbacks allowed it to carry either or odd-shaped items. A rear outlet and a seatback table also located in the folding seat.

Wind noise was due to a low 0.29 coefficient of drag, the interior was quieted with asphalt sheets in the roof. on sedans was a real spoiler, the SportCross featured a unique as standard equipment. The IS300 had drilled aluminum pedals rubber pads, supportive seats and stainless steel scuff plates. 17-inch low-profile performance-tread tires, side and rearview mirrors, a audio system with a cassette player and six-disc CD changer with eight and High-Intensity Discharge headlights all standard features.

Optional on the IS300 was eight-way driver’s and passenger seats, front seats and a power The interior could be outfitted an optional leather/Alcantara trim or a full leather-trimmed interior in ivory or black.

The SportCross the Vehicle Stability Control as an option. This was also on the automatic sedan. This was helpful in controlling traction cornering on slippery or dry road by utilizing throttle intervention. To limit rear-wheel slip on the VSC supplements the standard full-range control. Brake Assist and Brake force Distribution was on the four-sensor, four-channel anti-lock system. To determine if the driver is emergency braking, brake is designed to figure this along with if the driver has not firmly enough on the brake to engage the ABS. The system the braking power applied pedal pressure is released.

and height-adjustable anchors are incorporated on the seatbelts in the Lexus IS 300 to help the forces to the upper torso in a frontal collision. The SRS, Restraint Systems included front airbags, side airbags for the driver and front and front seat-mounted side A personal security feature is the and shift-linked automatic door system.

An optional feature on the IS 300 was the Lexus Navigation System used a DVD for map storage. All on one disc, the DVD all of the U.S. and the major cities in High-speed route calculation, calculation, route preview, a screen mode and simplified junction graphics are functions of the System. Deployed from the the System is easily hidden not in use. The remote controls for the are hidden in the center console the front seats. A dashboard compartment with a spring-loaded lid is featured on models not equipped the Navigation System.

For 2004 all Lexus IS models a standard maintenance indicator along with automatic door locks. In October of the second generation of IS models introduced, the IS250 and the IS350.

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