Lexus Looks for Big Surge in Sales | TheDetroitBureau.com

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Lexus ES 300hLexus

Lexus Looks for Big Surge in

The 2013 Lexus ES300h is one of new models the maker is launching year.

Lexus is looking to an array of new products, along a revitalized production system to it recover from last sharp sales slide.

the U.S. luxury sales Lexus suffered a sharp in 2011 under an assault by key rivals compounded by the production that followed Japan’s March earthquake and tsunami.  The subsidiary wound up in third for the year, behind both BMW and

But barring the collapse of the U.S. Lexus officials are anticipating a increase of as much as 25% for all of 2012, with a several point in market share. However, it appear the brand is in the running to its segment leadership.

“I don’t believe we’re to put up the numbers,” said Tim Morrison, president of sales for Lexus, in because “the Germans much more extensive lines.”

Indeed, BMW, and Audi have been dealers with all manner of new in recent years and Morrison that, “I don’t think going to see us match that.”

Lexus isn’t sitting on the All told, the maker plans to nine new or significantly updated this year alone – a that jumps to an even if you include F-Sport performance of three other models the RX crossover.

Morrison and other executives were in Detroit to off one of those new offerings, the ES sedan.  For it gets a new chassis that an inch overall, an all-new powertrain, and a new look strongly by the 2012 Lexus GS, with its “spindle grille” that become the new face for the Japanese

The new ES arrives a little too late in the – sales launching in the U.S. in – to have a major impact on volume but it will move in the right direction, stressed The outgoing sedan could be expected to generate about sales a month but the new Lexus ES is to boost that to 5,000 – a quarter of that higher coming from the new new ES 300h

The maker is also hoping to in younger buyers with the ES, something that has proven to be a challenge for the Lexus brand, as a which has had a problem reaching aging Baby Boomers.  If the new ES it could see an average buyer age of 50, almost a decade younger the current model.

The addition of the new ES, along with of models including the GS and critical RX, clearly help Lexus momentum.  But the primary factor in its will be the fact that all its are now operating at full speed

In the wake of last year’s disaster, Toyota lost of thousands of units of production all its brands, some model only reaching full again by the end of 2011.  The situation was by flooding in Thailand, last which caused further delays.

Add competitive pressures and Lexus saw plunge to just 197,234, from 228,129 in 2010.


is bullish about the U.S. recovery, predicting the total new market will rise 1.5 units to 14.4 million, the market posting an especially resurgence.

Lexus ES 300hLexus

For the first five of 2012, Lexus sales are up year-over-year.  The maker expects to reach 25%, sales for the year projected to reach

Demand for hybrids has clearly Lexus which offers gas-electric models than any of its The spring surge in U.S. prices only fed consumer for hybrids.  But with fuel slipping in recent weeks, conceded that demand for the hybrid model, the CT200h has slipping.

On the other hand, the hybrid of the maker’s crossover, the RX450, seem to react to the price of

As TheDetroitBureau.com reported this Honda plans to curb of Japanese-made products to the U.S. due to the lopsided dollar/yen exchange ( Click Here for that

As for Lexus, Morrison said are no plans to cut Lexus exports to the On the other hand, there is an “conversation” about shifting Lexus production to the U.S. — accounts for about half the global volume – “to blunt the of currency exchange rates.”

so far, there are no firm in place to move models the ES to one of Toyota’s North American plants.

Joe Szczesny contributed to this

This entry was posted on June 13th, 2012 at and is under Automobiles. You can follow any to this entry through the RSS 2.0 Both comments and pings are closed.

Lexus ES 300hLexus
Lexus ES 300hLexus
Lexus ES 300hLexus
Lexus ES 300hLexus

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